Don’t Let Terrible Candidate Experience Damage your Employer Brand!
Employer branding is important because it helps organizations attract and retain top talent, as well as build a positive reputation in the industry. According to the 2021 Recruitee employer branding survey, 75% of job seekers consider employer branding before applying for a job. Key components of employer branding include a strong company culture, employee value proposition, and effective communication of the company's values and mission. A personalized career page with a user-friendly interface is a crucial part of HR marketing, as it allows candidates to easily find and apply for open positions. To encourage fair hiring and eliminate bias, organizations should implement blind hiring techniques and regularly review their recruitment processes for any potential bias.