#10 - Maslow' Pyramid & EP

This Quick Win is focused on the base of employee branding compared to Maslow's Pyramid, where the foundation needs to be established before building the upper layers. In the context of HR, this means focusing on fundamental aspects such as fair pay, a safe and modern working environment, and an appropriate pace of work. The VP Human Resources at Albert Czechia, a company, shares their experience of starting with the base and gradually improving these areas. The most challenging part was addressing remuneration, which required several years of effort. Once the base is set, it becomes possible to progress to the higher levels of building a strong employee brand.